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Linkage Between Data Mining and Customer’s Behaviour
Current Issue
Volume 2, 2015
Issue 2 (April)
Pages: 24-29   |   Vol. 2, No. 2, April 2015   |   Follow on         
Paper in PDF Downloads: 53   Since Aug. 28, 2015 Views: 1637   Since Aug. 28, 2015
Fatima Shoaib, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Zahra Idrees, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Amna Nazeer, School of Mathematics and Statistics, Huazhong University of Science and Technology, Wuhan, China.
Zhou Dan, Tongren Secondary Vocational School, Tongren Polytechnic College, Guizhou, China.
Supanida Muangna, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Customers are the assets of any organization. So identifying their behaviour is very important in achieving the goals and objectives and of any organization. Customers act as blood of any organizations. Without customers organizations cannot survive and satisfying their needs and wants are the key preferences of the organizations. Quality, price is the primary concerns of customers and the element which influence them to buy a product are advertisement. Brand image also influence the buying behaviour of customers. So, customer satisfaction is very important. When the customers need and wants are satisfied organizations can earn a reasonable profit. And ultimately the organizations goals are achieved. Operational department has a very vital role in satisfying the consumers demand related to cost or price. Quality has also the key preferences of the customers' needs .marketing department has also very effective role in the promotional activities like advertisement, personnel selling, public relations etc. and also establishing the brand image of the product. Consumers have different towards the different class of products.
Brand Image, Perception, Consumer Behavior, Satisfaction, Advertisement
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