Welcome to Open Science
Contact Us
Home Books Journals Submission Open Science Join Us News Unsubscribe Page
Linkage Between Data Mining and Customer’s Behaviour
Current Issue
Volume 2, 2015
Issue 2 (April)
Pages: 24-29   |   Vol. 2, No. 2, April 2015   |   Follow on         
Paper in PDF Downloads: 53   Since Aug. 28, 2015 Views: 1451   Since Aug. 28, 2015
Fatima Shoaib, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Zahra Idrees, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Amna Nazeer, School of Mathematics and Statistics, Huazhong University of Science and Technology, Wuhan, China.
Zhou Dan, Tongren Secondary Vocational School, Tongren Polytechnic College, Guizhou, China.
Supanida Muangna, School of Management, Huazhong University of Science and Technology, Wuhan, China.
Customers are the assets of any organization. So identifying their behaviour is very important in achieving the goals and objectives and of any organization. Customers act as blood of any organizations. Without customers organizations cannot survive and satisfying their needs and wants are the key preferences of the organizations. Quality, price is the primary concerns of customers and the element which influence them to buy a product are advertisement. Brand image also influence the buying behaviour of customers. So, customer satisfaction is very important. When the customers need and wants are satisfied organizations can earn a reasonable profit. And ultimately the organizations goals are achieved. Operational department has a very vital role in satisfying the consumers demand related to cost or price. Quality has also the key preferences of the customers' needs .marketing department has also very effective role in the promotional activities like advertisement, personnel selling, public relations etc. and also establishing the brand image of the product. Consumers have different towards the different class of products.
Brand Image, Perception, Consumer Behavior, Satisfaction, Advertisement
Alexander, N., A. M. Doherty, et al. (2010). "Consumer receptiveness to international retail market entry." International Journal of Retail & Distribution Management 38(3): 160-17
Ansell, J., T. Harrison, et al. (2007). "Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis." Marketing Intelligence & Planning 25(4): 394-410.
Barrett, G., T. Jones, et al. (2002). "The economic embeddedness of immigrant enterprise in Britain." International Journal of Entrepreneurial Behavior & Research 8(1/2): 11-31.
Buttle, F. and J. Burton (2002). "Does service failure influence customer loyalty?" Journal of Consumer Behaviour 1(3): 217-227.
Chatzidakis, A. and D. Mitussis (2007). "Computer ethics and consumer ethics: the impact of the internet on consumers' ethical decision‐making process." Journal of Consumer Behaviour 6(5): 305-320.
Chowdhury, J., J. Reardon, et al. (1998). "Alternative modes of measuring store image: an empirical assessment of structured versus unstructured measures." Journal of Marketing Theory and Practice: 72-86.
Clarke, G. (2001). "Confirming satisfaction as an attitude within the service‐buying process." Journal of Consumer Behaviour 1(2): 111-123.
De Pelsmacker, P. and W. Janssens (2007). "A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes." Journal of Business Ethics 75(4): 361-380.
Ehrenberg, A. S. and G. J. Goodhardt (1970). "Pack-size rates of buying." Applied Economics 2(1): 15-26.
Garbarino, E. and M. S. Johnson (1999). "The different roles of satisfaction, trust, and commitment in customer relationships." the Journal of Marketing: 70-87.
Gummesson, E. (1995). "Relationship marketing: its role in the service economy." Understanding services management 244: 68.
Harris, L. and C. Dennis (2011). "Engaging customers on Facebook: Challenges for e‐retailers." Journal of Consumer Behaviour 10(6): 338-346.
Hoon Song, J., J. A. Kolb, et al. (2010). "Role of transformational leadership in effective organizational knowledge creation practices: Mediating effects of employees' work engagement." Human Resource Development Quarterly 23(1): 65-101.
Huang, M. H. and S. Yu (1999). "Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia." Psychology & Marketing 16(6): 523-544.
Laforet, S. (2011). "Brand names on packaging and their impact on purchase preference." Journal of Consumer Behaviour 10(1): 18-30.
Lindquist, J. D. (1974). "Meaning of Image: A Survey of Empirical Hypothetical Evidence." Journal of Retailing 50: 29-38.
Marsden, D. (2001). "Deconstructing consumer behaviour: theory and practice." Journal of Consumer Behaviour 1(1): 9-21.
Martineau, P. (1958). "Social classes and spending behavior." the Journal of Marketing: 121-130.
McCarty, J. A., M. I. Horn, et al. (2007). "An exploratory study of consumer style: Country differences and international segments." Journal of Consumer Behaviour 6(1): 48-59.
Moore, M. and J. M. Carpenter (1985). "A decision tree approach to modeling the private label apparel consumer." Marketing Intelligence & Planning 28(1): 59-69.
Porter, S. S. and C. Claycomb (1997). "The influence of brand recognition on retail store image." Journal of product & brand management 6(6): 373-387.
Praxmarer, S. (2011). "Message strength and persuasion when consumers imagine product usage." Journal of Consumer Behaviour 10(4): 225-231.
Pringle, H. and L. Binet (2005). "How marketers can use celebrities to sell more effectively." Journal of Consumer Behaviour 4(3): 201-214.
Quester, P. G., A. Karunaratna, et al. (2000). "Self-congruity and product evaluation: a cross-cultural study." Journal of Consumer Marketing 17(6): 525-535.
Shanteau, J. (1988). "Consumer impression formation: The integration of visual and verbal information." Nonverbal communication in advertising: 43-57.
Sjödin, H. and F. Törn (2006). "When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity." Journal of Consumer Behaviour 5(1): 32-42.
Steenhaut, S. and P. Van Kenhove (2005). "Relationship commitment and ethical consumer behavior in a retail setting: The case of receiving too much change at the checkout." Journal of Business Ethics 56(4): 335-353.
Tam, J. L. M. (2011). "The moderating effects of purchase importance in customer satisfaction process: An empirical investigation." Journal of Consumer Behaviour 10(4): 205-215.
Verhoef, P. C. (2003). "Understanding the effect of customer relationship management efforts on customer retention and customer share development." Journal of marketing 67(4): 30-45.
Wilson, E. J., R. C. McMurrian, et al. (2001). "How buyers frame problems: revisited." Psychology & Marketing 18(6): 617-655.
Wu, C. and H.-L. Chen (2000). "Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behavior." European Journal of Operational Research 127(1): 109-119.
Open Science Scholarly Journals
Open Science is a peer-reviewed platform, the journals of which cover a wide range of academic disciplines and serve the world's research and scholarly communities. Upon acceptance, Open Science Journals will be immediately and permanently free for everyone to read and download.
Office Address:
228 Park Ave., S#45956, New York, NY 10003
Phone: +(001)(347)535 0661
Copyright © 2013-, Open Science Publishers - All Rights Reserved